At CuddleJoy Central London touch is omnipresent; be I hugs, cuddles, snuggle, warm and firm squeeze, gentle togetherness, skin on skin therapeutic, relaxing and sensual massage.
Psychologist Miriam Akhtar states that manyfold of studies point to the importance of touch for health and well-being. “Touch soothes: it is the language of compassion, helping us bond and connect with other humans. It activates the orbitofrontal cortex in the brain, which is linked to feelings of reward and empathy, making us more optimistic and less cynical or suspicious of others.Behavioural experts and anthropologists think this is partly why humans have developed ways of acknowledging each other physically on meeting. From handshakes and hugs to cheek kissing or fist bumps, we demonstrate and create comfort with each other. Tactile stimulation can trigger oxytocin, the love hormone. It also lowers cortisol levels, reducing anxiety and stress. Touch can have huge health benefits and has been shown to alleviate depression, improve immune function, reduce pain, enhance attentiveness, decrease blood pressure and calm the heart rate. It speeds recovery times from illness and surgery, aids digestion and boosts survival rates of patients with complex diseases. When aggressive teenagers are given massages, anxiety and aggression decrease. Alzheimer’s patients do better with nurturing touch therapies, such as massage, than without.”
The Telegraph, "The power of touch" by Rachel Tierney, March 18, 2016